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Effective Date: 01/01/2026

This Privacy Policy explains how DirectOD LLC, doing business as DirectVision (“DirectVision,” “DirectOD,” “we,” “us,” or “our”), collects, uses, shares, and protects information when you enroll in, use, or interact with our membership enrollment pages, websites, forms, communications, and related services (collectively, the “Services”). By using the Services, you agree to the practices described in this Privacy Policy.

  1. Who We Are and What We Do
    DirectVision is a membership administration and technology service. DirectVision may act as an administrative agent for participating optometry and eye care practices (“Participating Practices”) that offer membership plans to their patients. The Participating Practice is responsible for the clinical care it provides and for its own privacy practices related to clinical records. This Privacy Policy applies to DirectVision’s handling of information through the Services.

  2. Scope
    This Privacy Policy applies to information we collect through:

  • Enrollment and billing pages and forms

  • DirectVision websites, portals, and communications (email, SMS, phone)

  • Customer support channels

  • Integrations and tools used to deliver membership administration services

This Privacy Policy does not apply to the privacy practices of any Participating Practice or other third parties that may collect information independently, including clinical records maintained by a provider.

  1. Information We Collect
    We may collect the following categories of information, depending on how you use the Services:

A. Identifiers and Contact Information
Examples include name, mailing address, email address, phone number, date of birth, and similar identifiers.

B. Enrollment and Membership Information
Examples include selected plan, enrollment dates, dependents or family members you add (if applicable), eligibility details, and communications preferences.

C. Billing and Transaction Information
Examples include payment method details, billing address, transaction amounts, invoices, refunds (if any), payment status, and payment history. Payment card information is generally processed by our payment processors. We may receive limited payment-related data such as tokenized payment identifiers and transaction confirmations.

D. Support and Communications
Examples include messages you send to us, requests for help, call recordings where permitted by law, chat logs, and email or SMS communications.

E. Usage and Device Information
Examples include IP address, device identifiers, browser type, pages viewed, timestamps, referring URLs, and similar analytics or log data.

F. Benefit Administration and Verification Information
We may track plan benefit eligibility and whether benefits were used or redeemed under a membership plan. We may request and receive confirmation from Participating Practices that services were rendered or that a benefit was used, including dates of service and basic benefit-related confirmation.

Important note about health information: DirectVision is not a healthcare provider and does not provide medical care. Our Services are designed to administer membership enrollment and benefits. We do not intend to collect full clinical records. If any health-related information is provided to us, we handle it with care and use it only as described in this Policy.

  1. How We Use Information
    We may use information to:

  • Process enrollment and manage membership accounts

  • Provide plan administration, including eligibility and benefit tracking

  • Process payments, prevent fraud, and resolve billing issues

  • Communicate with you about your membership, billing, updates, and notices

  • Provide customer support and respond to requests

  • Verify plan benefit usage with Participating Practices and support program integrity

  • Improve, maintain, and secure the Services

  • Comply with legal obligations and enforce our terms and agreements

  • Conduct internal reporting, analytics, and auditing related to plan administration

  1. How We Share Information
    We may share information as follows:

A. With Participating Practices
We may share information with the Participating Practice connected to your plan for purposes of enrollment verification, membership administration, billing coordination, benefit tracking, and confirming benefit usage. Practices may also provide information to us to confirm that services were rendered or that benefits were used.

B. With Service Providers and Vendors
We use third-party service providers to help operate the Services, such as payment processors, hosting providers, analytics providers, communications platforms (email/SMS), customer support tools, and identity or fraud-prevention services. These providers are permitted to use information only to provide services to us and for no other purpose, subject to contractual restrictions.

C. With Collections Providers
If an account becomes delinquent or unpaid balances remain, we may share information with a third-party collections agency or collections service provider to pursue payment, consistent with applicable law.

D. For Legal, Compliance, and Safety Reasons
We may disclose information if we believe it is necessary to:

  • Comply with applicable laws, regulations, legal processes, or lawful requests

  • Protect our rights, property, or safety, or that of users, Participating Practices, or others

  • Investigate or prevent suspected fraud, abuse, security incidents, or violations of our agreements

E. Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction, subject to applicable law.

F. With Your Consent
We may share information for other purposes if you direct us to do so or provide consent where required.

We do not sell your personal information in the ordinary sense of “selling” personal data for money. We may use analytics and marketing tools that some laws treat as “sharing” for targeted advertising. Where applicable, you may have rights to limit this, as described below.

  1. Cookies, Analytics, and Online Tracking
    We and our service providers may use cookies, pixels, SDKs, and similar technologies to operate the Services, maintain session integrity, understand usage, measure performance, and help prevent fraud. You can control cookies through your browser settings. Disabling cookies may affect some functionality.

  2. Data Security
    We use administrative, technical, and physical safeguards designed to protect information against unauthorized access, disclosure, alteration, or destruction. However, no system can be guaranteed 100% secure. You are responsible for maintaining the confidentiality of any login credentials and for using secure devices and networks.

  3. Data Retention
    We retain information for as long as reasonably necessary to:

  • Provide the Services and administer memberships

  • Maintain records for billing, auditing, dispute resolution, and compliance

  • Enforce our agreements

  • Meet legal and regulatory requirements

Retention periods may vary depending on the nature of the information and the plan or Participating Practice requirements.

  1. Your Choices and Rights
    Depending on where you live, you may have certain rights regarding your personal information, such as:

  • Access: request access to information we maintain about you

  • Correction: request correction of inaccurate information

  • Deletion: request deletion of certain information, subject to legal and operational exceptions

  • Opt-out of marketing: unsubscribe from promotional emails (transactional messages may still be sent)

  • Limit certain sharing: where required by law, you may have the right to opt out of certain sharing or targeted advertising

To submit a request, contact us using the information in the “Contact Us” section. We may need to verify your identity before processing requests. Certain information may not be deleted where retention is required for legal compliance, billing, fraud prevention, security, or legitimate business purposes.

  1. Text Messages and Calls
    If you provide a phone number, you may receive SMS/text messages or calls related to enrollment, billing, account status, support, and important notices. Message and data rates may apply. You can opt out of non-essential text messages by following the instructions in the message, though we may still send critical service-related communications where permitted by law.

  2. Children’s Information
    The Services are not intended for children to use on their own. If a membership plan allows a parent or guardian to enroll a dependent, we may collect dependent information as provided by the adult account holder for plan administration.

  3. Third-Party Links
    The Services may include links to third-party websites or tools. We are not responsible for the privacy practices of those third parties. Please review their policies before providing information.

  4. State Privacy Disclosures
    Some states provide additional privacy rights. If applicable, we will honor rights required by state laws such as the California Consumer Privacy Act (CCPA/CPRA) and similar laws in other states. Where required, you may have rights to know, delete, correct, or opt out of certain data uses, and you may have the right to not receive discriminatory treatment for exercising your rights.

If you are a California resident, categories of information collected may include identifiers, customer records, commercial information, internet activity, and other information described above. We collect this information for the purposes described in this Policy and may disclose it to service providers and Participating Practices as described.

  1. Important Disclaimers

  • DirectVision is not a healthcare provider and does not provide medical services.

  • Participating Practices control and are responsible for their own medical records and clinical privacy practices. If you have questions about your clinical records, contact your provider directly.

  • We may rely on information provided by you or the Participating Practice. You are responsible for ensuring the accuracy of information you submit.

  • We may update this Privacy Policy from time to time. The updated version will be posted with a new Effective Date. Your continued use of the Services after changes become effective constitutes acceptance of the revised Policy.

  1. Contact Us
    For questions, requests, or concerns about this Privacy Policy or our information practices, contact:

DirectVision (DirectOD LLC)
Email: support@directvision.us

If you are contacting us about a Participating Practice’s clinical privacy practices or medical records, please contact the Participating Practice directly.


2026 DirectVision • Privacy • Security • Accessibility • Support
DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location - please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered.
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